Social Media Marketing- A Boon for Businesses in Nagpur

Social Media is a system that allows consumers or social media users to engage, collaborate, interact and share ideas and information, which could also play an important role in the Marketing Communication Mix. Despite its potential for contributing to the Marketing Communication Mix, practitioners and marketers are uncertain how to position it in their business and how to use each of the Social Media applications (social networks, blogs, micro blogs, and virtual communities) and measure its success.

There appears to be confusion on the position of Social Media in the mix. These things can be attributed to the fact that; (i) customers have become resistant to marketing messages in traditional media, (ii) customers have traits of marketing avoidance tendencies on Social Media, in favor of engagement with peers and brand. In an effort to regain customers’ attention and to take advantage of the new media, some companies are using traditional marketing strategies on Social Media. Some companies experiment with each of the Social Media applications to gain attention. Some on the other hand, observe and learn how best to use Social Media. To address the skepticism, experimentation and possible misuse of Social Media and traditional marketing communication, the role of Social Media in the Marketing Communication Mix (Advertising Sales Promotion, Public Relations, Direct Marketing and Personal Selling) was studied.

Social Media could be regarded as the sixth element of the Marketing Communication Mix. The rapid changes in the cyber world, information resources available through computer networks and the internet, is causing changes in traditional marketing and among consumers. Marketing Agency

These days the brands and companies are more concerned about having a great online presence and an effective online marketing strategy. There are many companies that do the social media marketing of a brand or a business but one must always rely on a digital marketing company that has a good repute in the market and a good clientele. One such company of good repute with a great clientele is dConsumerI Solutions Pvt Ltd. Because of their work and creatives in the field of digital marketing, dConsumerI Solutions Pvt Ltd has gained many applauds and is considered as one of the best digital marketing companies of Nagpur. It is not just a digital marketing company in Nagpur, but it is an Ideas, Design and Brand Building company in the heart of Nagpur city.

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